for

OPPORTUNITY

 

Centana Growth Partners, a $375 million global growth equity firm focused on fintech and financial services, carries a dual mandate: raise capital from investors to allocate to emerging, next-gen, tech-forward growth companies, and attract and support companies and founders with both growth capital and its partner expertise. The opportunity: To differentiate the latter, focusing on Centana partners’ deep fintech knowledge base and network, creating ‘swimlanes’ for each partner that helped define and differentiate each investment deal and portfolio company.

 

STRATEGY

 

Goldcomm worked with Centana’s marketing team and partners to determine the areas within financial services technology – payments, insurtech, wealthtech, and more – that highlighted each partner’s specialties and reflected the firm’s growth focus. Goldcomm focused on three key amplification strategies: media, content (including social), and thought leadership. Strategic KPIs were created for each initiative to ensure that success could be measured and quantified.  

 

OUTCOME

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Goldcomm secured coverage in both top-tier (TechCrunch, Business Insider, American Banker) and trade publications (Venture Capital Journal, Authority Magazine, Digital Insurance) highlighting key portfolio investments and partner expertise. Goldcomm also created and executed ongoing thought leadership content for Centana’s website and for key target media publications including American Banker. Goldcomm further initiated and refined an organic social media strategy, resulting in a peak-348% increase in engagement and 227,000 yearly impressions across LinkedIn. Throughout, Goldcomm secured individual and firm-wide awards and coordinated speaking engagements at some of the fintech industry's top events.