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OPPORTUNITY

 

Collective Liquidity is a startup offering unicorn share/option holders a new way to extract liquidity from their otherwise illiquid shares/options. Collective offers its clients two ways to liquidity through its Collective Exchange Loan program and Collective Exchange Fund. Collective partnered with Goldcomm to help it achieve its goal of 30 deal closes in 180 days. 

 

STRATEGY

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Marketing campaign: Goldcomm kicked off the program will a full Hubspot audit to ensure their CRM and marketing automation platform was set up to accurately track and manage leads. Following the audit, the team used 1st party data, 3rd party data (ZoomInfo), and channel platforms to build custom segments. The campaigns were launched, analyzed, and continually optimized to find efficiencies and opportunities. 

 

OUTCOME

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Marketing execution: Goldcomm reduced the cost per lead by 43% in 2 months, beating Collective’s desired cost per lead by $94/lead. Additionally, Collective is on track to exceed its 30 deals in 180 days goal and is in the process of building out new landing page experiences for continued conversion rate optimization.   

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Public relations, Communications, Financial Services
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